Myth buster - Some bullshit about AI

Non-practicioners talking too much

As I said, The Systematic Venture is becoming more a journal than a serialized book, so I'll keep with this habit of writing small notes and emails.

A topic we never touched: AI, and what it means. It's not so much about AI rather than revolutions that bring horizontal layers making everything different, like the internet, industrialization, electricity, or Fordism for manufacturing.

And I'm seeing this stupid take everywhere, especially on LinkedIn, and it always comes from people who never build anything.

Now AI can come, SaaS is a commodity and building products makes no difference; the difference is something else.

Like saying, thirty years ago:

Now machines can build cars, the difference in car quality and design does not exist; it's about branding, name, colours, or whatever.

That's actually the contrary. If you build products, AI puts a huge premium on your ability to build and to code. Because a 1% advantage in design, code, architecture, or even taste is accelerated 10X by AI tools. Same for internet, e-commerce, electricity back in the days. The product is not commoditized, the talent to build them even less. What is commoditized are mediocre products easier than ever to build.

If you're not convinced, ask yourself how many 100% no-code and AI-made tools you're using daily.

Close to 0, because the product-building layer is crucial and becoming more so daily.